SPEND COMPARISON : 2016 vs. 2017

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Comparison of planned spending in 2016 vs. 2017 - overall as well as by generational cohorts.
The overall spend will increase 21.5 percent year-on-year since GenX will spend significantly more even as Baby Boomers reduce their spend.

SHOPPER PURCHASE CURVES

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Shopper Purchase Curve plots the most probable point of purchase based on aggregate data. This year we see forward shift in purchase timelines implying “last-minute shoppers” will be less this year.

CONSUMER DECISION TREES

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Our proprietary methodology to simulate a consumer’s journey across different retail formats for a given product category.

SHOPPING INHIBITOR INDEX

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WNS DecisionPoint's proprietary Shopping Inhibitor Index helps identify the degree of influence.