Customer Decision Tree Visualization | Clothing

orDer of preference

  • In-store, Traditional Dept. Store
    (e.g. Kohl’s, Macy’s)

  • Online, E-Commerce
    (e.g. Amazon)

  • In-store, Traditional Dept. Store
    (e.g. Kohl’s, Macy’s)

  1. Order of preference: (a). In-store at Traditional Department Stores, 23.5 % probability. (b).Online at E-Commerce Website, 20.0 % probability.
  2. 22 out 100 consumers, who visit Traditional Department Stores will move to online channels of Traditional Department Stores.
  3. This highlights the importance of online channels in providing a wider assortment for consumers to choose from.