Customer Decision Tree Visualization | Home Improvement

orDer of preference

  • In-store, Home Improvement
    (e.g. Home Depot)

  • Online, Home Improvement
    (e.g. Home Depot)

  • In-store, Big-box
    retail (e.g. Best Buy)

  • Online, E-Commerce
    (e.g. Amazon)

  • In-store, Warehouse clubs
    (e.g. Costco, Sam’s Club)

  • Online, E-Commerce
    (e.g. Amazon)

  1. In-store, Home Improvement Retailer, 41.0 % probability. Predominant channel of first visit.
  2. Approx. 31 out 100 consumers in Point 1, will move to Online channel of a retailer like HD.
  3. However, 53.5 % of these consumers will go to other channels causing loss of sales