Customer Decision Tree Visualization | Personal Care

orDer of preference

  • In-store, Big-box
    retail (e.g. Wal-Mart)

  • Online, E-Commerce
    (e.g. Amazon)

  • Online, Big-Box
    (e.g. Wal-Mart)

  • Online, Big-box retail
    (e.g. Wal-Mart)

  • Online, Electronics
    retail (e.g. Best Buy)

  • In-store, Big-box
    retail (e.g. Wal-Mart)

  1. Order of preference: (a).In-store, Big Box Retailer, 24.0 % probability. (b).Online at E-Commerce website, 18.2 % probability
  2. Approx. 55 out 100 consumers who visit a Big-box retailer in-store for purchase will go to another retail format to complete the purchase
  3. Significant proportion webroom, by looking for products on websites such as Amazon and then go in-store to Wal-Mart